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Small Victories Wine Co QR Code Marketing

QR Codes: The Beverage Industry’s Secret Weapon

QR codes provide a great marketing channel for the beverage industry, and through platforms like Cellr they can deliver dynamic and interactive content optimised for mobile viewing. QR codes are inexpensive and easy to apply to products, and according to a recent consumer survey by GlobalData they play a large role in a consumer’s purchasing […]

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Tomich Wines & the Jack of All Trades

Jack Tomich is the “Jack of All Trades” for Tomich Wines. If there is a job to do, he gets it done. We caught up with Jack in the peak of their 2022 vintage, just after the first lot of fruit came into their almost brand new winery. It was great timing too, Jack felt optimistic […]

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Having Great Taste With Briony Liebich

Have you ever wondered how the foods and beverages you often consume taste so good, time after time? You can thank sensory analysts like Briony Liebich, who dedicate their careers to making sure the food and beverages we love meet a certain standard before reaching our mouths. Briony’s palate has been put to work across […]

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Small Batch in the Barossa With Elka Parsons

Growing up in the Eden Valley, Elka Parsons is no stranger to a vineyard. Between working vintages to fund her early 20’s travel ambitions, to now running her own label “Elk Wines” in the Barossa, it’s easy to see how thoroughly wine is intertwined into her life. With sustainability front of mind Elka started her […]

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A Christmas Lunch with Cellr and Friends

To celebrate the festive season we asked our staff and friends to tell us the wines they will have on their table for Christmas lunch, and share their fondest memories from 2021. Amanda Longworth, Barossa Grape and Wine Association What are 3 wines that will be on your table for Christmas lunch? Flaxman’s Eden Valley […]

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A Merry Christmas With #TheWineHacker

It is difficult not to think of the laid tables, the thousand lights on the Xmas trees and the many expected gifts when you think of this upcoming festive season (and Mariah Carey or the Wham in the background). But the time and effort involved in preparing the perfect Christmas menu often run the risk […]

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Matt Kirkegaard on Creating A Voice for the Beer Industry

Before craft beer really had its “boom”, there were very few giving it the time of day in terms of media time. That’s why Matt Kirkegaard founded Brews News, now Australia’s most trusted news source for the beer industry. Since starting Brews News 2010, Matt has provided industry wide coverage and a platform for independent […]

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Attention Barossa Fanatics, We Are Now Arriving at Dewey Station

I had the pleasure of working with Stefan at Chateau Yaldara back in 2017 and 2018. I remember his enthusiasm, knowledge and passion for wine was something rarely seen across many of the wineries I had worked at. We shared many laughs over the trials and tribulations of vintage time and throughout the year. I […]

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