Home Grown

This August Château Tanunda are launching a U.K. exclusive “Golden Bottle Giveaway” through digitally interactive labels on bottles of the Grand Barossa Shiraz. Powered by Cellr’s connected packaging, bottles purchased from Sainsburys will now deliver a virtual Château Tanunda br

Annabel was enthralled by the world of wine long before entering the industry and eventually taking on marketing and managing roles in Wine Australia and the Barossa Grape and Wine Association.

The experience Ashleigh gained from working in Europe for over a decade pairs refreshingly with her no-nonsense winemaking philosophy; above all, make sure it’s a decent drop.

Greg Clack, winemaker for Chain of Ponds, has dedicated a large part of his career to finessing the cool climate style.

There are two trends taking hold of the wine market, with no signs of loosening their grip: natural wine and cans. I recently spoke to Ian Batt, an award winning filmmaker and now chief winemaker, who combines the two under his co-founded label Small Things Wine. 

Being able to connect to customers through the product being sold is a marketers dream. That’s why we are seeing more wine marketers applying connected packaging to wine bottles.

This week on #TheWineHacker we are talking about wine packaging! We sent through some questions to our Wine Hacker Sara, aka The Wine Informer, to see what her thoughts were on the matter.

This year’s limited release of the 2019 ‘The Creation’ Cabernet Sauvignon by Hentley Farm, which are exclusively offered to its members, will use digital packaging technology powered by Cellr to deliver an art showcase.