Free Run

It didn't fit in the other categories, so here it is. A catch all place for interesting things that piqued our interest.

Free Run articles

A Christmas Lunch with Cellr and Friends

To celebrate the festive season we asked our staff and friends to tell us the wines they will have on their table for Christmas lunch, and share their fondest memories from 2021. Amanda Longworth, Barossa Grape and Wine Association What are 3 wines that will be on your table for Christmas lunch? Flaxman’s Eden Valley […]

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Where is Wine in Australia Going?

There are no two ways about it: in the last 15 years, the wine industry in Australia has had a cataclysmic paradigm shift. With the emergence of the Natural Wine movement that began in the late naughts and hit its prime in the early to mid 2010’s, the average wine consumers focus has shifted from reliable and established brands towards small and independent micro producers.

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Direct to Consumer is NOT eCommerce

If a duck screams in the forest will anyone hear it? Let’s get our wires uncrossed about why your online store is not DTC.

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