articles

How to protect your brand from fraud with connected packaging

With counterfeit goods on the rise globally it has never been more important to protect your brand, products and customers. Authentication solutions like Cellr combine connected packaging and bespoke software to provide brands with product security on a global scale. Today’s consumer is overwhelmed with options, which is why a brand’s reputation plays a critical […]

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Making and Marketing Wine with Adam and Joel Garbin

Meet Cellr’s weekly crushes Joel and Adam Garbin, the brothers working in their family’s multi-award winning Swan Valley winery, Garbin Estate. Beyond being down to earth and great to chat with, the wine making and marketing duo have a lot of insight to shed on what it means to craft wine and create an engaging […]

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Brands Spill the Grapes on Vintage 2021…

We reached out to some friends of the Cellr Blog to get the inside scoop on what to expect from Vintage 2021. What we asked: How are you feeling about this year’s vintage, and what can we expect? What they said: Vintage ’21 has been the glorious vintage we all needed after the travails of […]

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Why Can Wine?

This week on #TheWineHacker we are talking about canned wine! We sent through some questions to our Wine Hacker Sara, aka The Wine Informer, to see what her thoughts were on the matter. What is your experience with canned wine?  I am a lover of the bottle and the glass, but I am a lover […]

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Entering the Digital Age of Wine With Justin Noland

This is Justin Noland, an industry leader from the USA who was recently appointed the role as the Senior Director of DTC Marketing and Ecommerce for Treasury Wine Estates. What started as an inclination towards an industry dedicated to making the products we associate with the best moments of our life, soon became a passion […]

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Elderton Wines, Family Vines

This week Cellr was lucky enough to chat with Elderton Wines’ own Cameron & Allister Ashmead, and winemakers Jules Ashmead and Brock Harrison. As many know, Elderton Wines is one of Australia’s highly recognised wine labels globally, with its success being a reflection of 40 years of hard work and dedication by the Ashmead family.

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Weekly Crush: Jacqui and Jez, Fermoy Estate

Meet Cellr’s Weekly Crushes: Jacqui Holmes and Jez (Jeremy) Hodgson from the Western Australian winery making wine fit for royalty, Fermoy Estate.

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#WWCD: If Mouton can’t authenticate it…then who can?

Whilst the world is reeling from a global pandemic, luxury brands don’t need their name tarnished by the opportunist criminals that deal in counterfeit wines. The recent fraud case with  Mouton may be a small instance of counterfeit, but one that happens way too often. Below you will find excerpts from a recent article on […]

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