September 29, 2022

Cellr strengthens consumer connection, brand promotions & business collaboration with their smart packaging software.

By Daniel Hill

Innovation in consumer engagement takes another exciting step, as local Australian startup Cellr delivers not one but three exciting collaborative promotions with its smart packaging software solution.

As Australia begins to leave the Winter doldrums, three leading players in the Australian wine industry have invited their consumers to scan, connect and engage with their packaging, utilising Cellr’s connected packaging solution to strengthen their connection between brand and consumer. 

Starting on the west coast, Evans & Tate have launched a competition to celebrate the release of their visually stunning collaboration with photographer Andrew Semark – Wild Cape, allowing consumers to own a piece of beautiful Western Australian artwork.  

Evans & Tate have launched a competition to celebrate the release of their visually stunning collaboration with photographer Andrew Semark – Wild Cape, allowing consumers to own a piece of beautiful Western Australian artwork

Across the country in New South Wales’ Hunter Valley, Brokenwood Wines have teamed up with the iconic yet cheeky swimwear producer Budgy Smuggler to give away 170 pairs of branded ‘Budgy Smugglers’ ahead of summer.

And finally, over in Victoria, Brown Family Wine Group has teamed with leading online beauty retailer Adore Beauty to instantly deliver 1 million $20 gift vouchers with the purchase of selected Prosecco products. 

With retail competition at an all-time high and consumer expectations constantly evolving, brands of all shapes, sizes, and industries must find innovative ways to attract and retain customers. With giveaways and redemptions traditionally viewed as a ‘go-to’ for creating an attractive promotion, Cellr is proud to offer a dynamic system that removes barriers to entry, reduces overall costs, and is ultimately more sustainable through the reduction of printed materials. 

Connecting a product’s packaging with connected technologies such as QR codes or Near Field Communication (NFC) inlays, Cellr’s software allows brands to connect and engage with consumers easily, offer brand authentication, or in this example, reward loyalty with giveaways.

Brokenwood Wines have teamed up with the iconic yet cheeky swimwear producer Budgy Smuggler to give away 170 pairs of branded ‘Budgy Smugglers’ ahead of summer.

“The competition and promotion feature is just one of many that we have developed as leading solutions for brands through connected packaging”, says Chris Braine, CEO and Founder of Cellr.

“Originally beginning our journey with a focus on brand authenticity and anti-counterfeit, Cellr has now evolved to deliver a large stack of features that allow any brand to strengthen their connection between brand and consumer.”

2022 has been an exciting time for the team of connected packaging specialists at Cellr, with their services increasingly becoming in demand as brands look to deliver better consumer experiences. 

Last month, Cellr announced they were the only Australian startup accepted into the AD Stretch Accelerator Program, which will see them deliver solutions for Avery Dennison clients in South America, 

In the immediate future, Cellr will be travelling to Pack Expo, Chicago, in October to deliver a discussion on ultra-personalisation and intelligent packaging in marketing for the AIPIA Smart Packaging Summit. 

Cellr‘s Founder, Chris Braine was invited onto Startup Daily to discuss the latest in connected packaging, including our most recent promotional campaigns

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