May 11, 2021

Part 2: Barossa Wine Auction x Cellr

By Angela Oemcke

On Thursday 29 April $148,724* worth of wines fitted with the Barossa Seal of Provenance (powered by Cellr) were sold at the Sydney Live Event, the second installment of the Barossa Wine Auction. 

“the best live auction I have ever presided over. It’s absolutely brilliant to see such support for Barossa. This is going to go down as one of the most memorable wine auctions ever held in Australia.”

Baron of Barossa and Wine Auctioneer since 1984, Andrew Caillard MW

Let’s wrap it up with the highlights:

  • 222 people attended the event 
  • Bidding totals in Sydney exceeded the top estimates by over $60,000!
  • The highest bid was $22,135* for Penfolds Bin 95 Shiraz Double Magnum
  • The Torbreck The Laird Shiraz Imperial 2013 was sold for $15,145*
  • A total of 30 lots were featured in the Sydney Live Event
  • The winner of the Cellr NFC activated lucky door prize received a half dozen of Heathvale Wines.

The 2021 Barossa Wine Auction season has beaten all previous records, achieving the highest sales result in the event’s 56-year history with sales reaching just over $333,700*.

Photo credit: @magneticshots

All wines in the 2021 Barossa Wine Auction have been authenticated with the new Seal of Provenance. Powered by Cellr’s innovative use of NFC technology, the purchaser can simply tap the Seal of Provenance with their smartphone to verify each bottle’s provenance from the winery’s own museum collections. Brands can adapt the content provided with each tap, easily updating with new messages and relevant information. BGWA have advised lucky bidders to keep tapping in the coming weeks for a fun (and very shareable) moment.

*All prices and aggregates are inclusive of buyers premium. 

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